Loyalty rewards with dealer-grade margin control
Turn every ownership moment into a measurable loyalty loop
Automac Auto Rewards helps dealership groups reward enquiries, bookings, deliveries, service, accessories, insurance, warranty, RSA, referrals, and repeat purchase through one controlled points wallet.
100 points = Rs 10
Locked pre-sale points
OTP redemption
Component caps
Liability dashboard
Automac Auto Rewards
Gold
Family wallet balance
20,450 pts
Rs 2,045 reward value
Delivery reward
+12,000
Accessories invoice
+3,000
Service redemption
-5,000
Why loyalty belongs inside Automac
A points program becomes valuable only when it is connected to dealership operations
Loyalty cannot live as a separate spreadsheet or coupon campaign. It needs to know the customer, outlet, enquiry, booking, delivery, invoice, service bill, insurance policy, family account, and approval history.
Reward the whole lifecycle
Customers earn from enquiry to repeat purchase, including service, accessories, insurance, warranty, RSA, parts, consumables, and referrals.
Protect dealer margin
Every redemption is checked against component-wise caps, minimum point rules, OTP approval, expiry, lock-in, and manager thresholds.
Measure financial exposure
A full points ledger and liability dashboard show outstanding point value, breakage, expiry, redemption by component, and outlet-level exposure.
Earn engine
Customers earn points wherever dealership value is created
Automac Auto Rewards turns existing CRM and billing events into configurable earn rules. Pre-sale actions can stay locked until delivery, while post-purchase activity can be rewarded immediately.
Enquiry creation, profile completion, showroom visit, test drive, exchange evaluation, and finance application.
Booking points unlock at delivery, alongside vehicle category or invoice-value based delivery rewards.
Reward paid service, accessories, warranty, insurance renewal, RSA, family engagement, and milestone-based referrals.
Redemption controls
Points feel like cash to customers, but every burn event respects dealer economics
Automac calculates redemption eligibility by invoice component before applying points. This protects vehicle margin, parts margin, insurance policy rules, service economics, and manual approval discipline.
Invoice-time redemption flow
- Advisor creates an invoice and Automac fetches the available loyalty balance.
- The system calculates component-wise redemption eligibility.
- Customer approves point use with OTP, and managers approve above limits.
- Automac posts a burn ledger entry tied to invoice, outlet, component, and user.
Vehicle dealer discount
0.25%
Accessories
50%
Service labour
30%
Parts
10%
RSA
50%
Customer has 10,000 points worth Rs 1,000. Redemption applies only if available points and component caps both allow it.
Primary
12,000 pts
Spouse
700 pts
Parent
2,000 pts
Family pool
14,700 pts
OTP approval + audit trail
Family pooling and referrals
Automotive loyalty should work at household level
Vehicles are purchased, serviced, insured, and referred through families. Automac can support controlled family wallets with OTP-based linking, primary-member approval, configurable member limits, de-linking workflows, and dispute-ready audit trails.
Referral lead: 250 pts
Referral booking: 2,500 pts
Referral delivery: 10,000+ pts
New customer bonus: 2,500 pts
Configurable product spine
The rules engine makes loyalty reusable across dealer groups
Automac should let each dealership group configure what earns, when points unlock, where points burn, what caps apply, when points expire, who approves redemption, and how liability is reported.
Earn rules
Event, point type, value, status, unlock event, expiry, outlet applicability, vehicle category, and tier multiplier.
Burn rules
Component, percentage or fixed cap, minimum points, point value, OTP requirement, approval threshold, and outlet applicability.
Admin controls
Point value, expiry, family pooling, campaigns, manual adjustment, component eligibility, and audit log configuration.
Finance dashboard
Outstanding point liability, expected breakage, expiry by window, redemption by component, earn by source, family adoption, and outlet-wise exposure.
Pilot scope
Ship the commercial core first, then expand into growth layers
The first release should focus on the parts that make points safe, usable, and reportable. Tiers, campaigns, referral depth, and vendor/OEM funding splits can follow once wallet adoption is proven.
Foundation
Loyalty profile, points ledger, base earn/burn rules, locked points, delivery unlock, OTP redemption, and component caps.
Commercial depth
Family pooling, expiry, service/accessory/insurance burn, admin controls, and liability dashboard.
Growth layer
Tiers, campaign engine, referral program, outlet benchmarking, advanced reports, and partner funding logic.
Launch controlled
Start with a dealership-group pilot and conservative redemption caps
Automac Auto Rewards gives dealer principals and CXOs a practical loyalty system: simple for customers, usable for advisors, configurable for admins, and visible to finance.